Spotify Playlist Pitching: A Step-by-Step Guide for Artists

Getting your music on the right playlists is the single most effective way to grow on Spotify. But playlist placement doesn’t happen by accident — it requires a deliberate pitching strategy that targets the right curators with the right message at the right time.

Step 1: Pitch to Spotify Editorial Before Release

Log into Spotify for Artists at least seven days before your release date and submit your track for editorial consideration. Fill in every field — genre, mood, instruments, and a compelling description of what makes this track unique. Editors receive thousands of pitches, so clarity and specificity win.

Step 2: Identify Independent Playlist Curators in Your Genre

Independent curators run some of the most engaged playlists on Spotify. Use platforms like SubmitHub, Groover, or Playlist Push to find curators actively accepting submissions in your genre. Study their playlists carefully — your music should fit seamlessly, not just approximate the style.

Step 3: Craft a Personalized Pitch

Never send a generic pitch. Reference specific tracks on the curator’s playlist that align with your sound. Keep your message under 150 words, include a Spotify link, and explain why this track belongs on their playlist — not just why you want it there.

Step 4: Follow Up Professionally

If you haven’t heard back within two weeks, a single polite follow-up is appropriate. Never pressure curators or send multiple messages. Building long-term relationships with curators is more valuable than any single placement — treat every interaction as the start of a professional relationship.

Step 5: Use a Professional Promotion Service for Scale

Manual outreach takes weeks and rarely produces placements at scale. Sound.AD’s playlist promotion campaigns connect your music with 20 to 100 genre-matched playlists simultaneously — delivering the volume of placements that actually moves the needle on Spotify’s algorithm. Let the experts handle outreach while you focus on creating.